The number of online livestreaming service users in China reached , an increase of 163 million from the end of 2018, according to a report on China’s internet development. In more detail, e-commerce livestreaming sessions topped 4 million in the first quarter, according to China’s Commerce Ministry. Is livestreaming e-cimmerce the new normal in post-coved market? The answer is yes. Live-streaming sessions have become increasingly popular in China in the last few years as consumers crave immersive experiences and personalized recommendations.